Shopee Ads are one of the most effective tools for increasing product visibility and driving sales on Shopee. However, many sellers struggle to decide which type of ad campaign to use. Since Shopee offers multiple advertising formats, choosing the right one depends on your business goals and marketing strategy.

In this guide, you'll learn about the different types of Shopee Ads and discover which option is best suited for your business to maximize your advertising budget and achieve better results.

How Many Types of Shopee Ads Are There?

Shopee Ads are divided into three main categories:

  • Keyword Ads
  • Discovery Ads
  • Shop Ads

Each advertising format serves a different purpose and is designed to help sellers achieve specific business objectives.

1. Keyword Ads: Best for Driving Immediate Sales

Keyword Ads display your products when shoppers search for relevant keywords, such as "Vitamin C Serum" or "Running Shoes."

This ad type is ideal for:

  • Products with existing search demand
  • Stores focused on increasing sales quickly
  • Best-selling products
  • Highly competitive product categories

Benefits

  • Reach shoppers with high purchase intent
  • Increase conversion opportunities
  • Choose and manage your own target keywords

2. Discovery Ads: Best for Increasing Product Visibility

Discovery Ads promote your products across various recommendation placements on Shopee, including related product pages and personalized recommendations.

This ad type is ideal for:

  • New product launches
  • Increasing brand or product awareness
  • Driving more visitors to product listings

Benefits

  • Improve product visibility
  • Reach new potential customers
  • Generate additional product traffic

3. Shop Ads: Best for Building Brand Awareness

Shop Ads promote your entire Shopee store instead of a single product, making them suitable for businesses with a broad product catalog.

This ad type is ideal for:

  • Stores with multiple product categories
  • Brands looking to increase awareness
  • Businesses aiming to grow store traffic

Benefits

  • Drive more visitors to your store
  • Strengthen brand recognition
  • Encourage customers to browse and purchase multiple products

Which Shopee Ads Should You Choose?

The best Shopee Ads strategy depends on your business objectives.

If your goal is to increase product sales

Choose Keyword Ads. They target shoppers who are actively searching for products, making them the best option for generating conversions and immediate sales.

If you want to promote new products

Choose Discovery Ads. They help expose your products to new audiences, even if shoppers haven't searched for them directly.

If you want to build your brand

Choose Shop Ads. They promote your entire store and encourage shoppers to explore more of your products, making them ideal for long-term brand growth.

If you want to boost your best-selling products

Keyword Ads are usually the most effective option because they increase visibility for products that already perform well in search results.

If your goal is to increase store traffic

Shop Ads are a great choice for attracting more visitors to your storefront and encouraging higher basket sizes.

Can You Use Multiple Shopee Ads at the Same Time?

Yes. In fact, many successful sellers combine multiple Shopee Ads formats to maximize their results.

For example:

  • Use Keyword Ads to drive direct sales.
  • Use Discovery Ads to increase product exposure.
  • Use Shop Ads to strengthen brand awareness and grow store traffic.

Using multiple ad formats together allows you to reach customers at different stages of their buying journey, from product discovery to final purchase.

Conclusion

There isn't a single Shopee Ads format that's best for every business. Each ad type is designed for a different objective. Keyword Ads are ideal for driving sales, Discovery Ads help increase product visibility, and Shop Ads are best for building your brand and attracting more visitors to your store.

By selecting the right advertising format based on your business goals and continuously optimizing your campaigns, you can make the most of your advertising budget and achieve sustainable growth on Shopee.